The Clover Club is located in Philadelphia, and the philosophy of this club is aptly expressed in a motto inscribed on a plaque that hangs in the Bellevue-Stratford Hotel. It goes something like this:

While we live, we live in clover, When we die, we die all over.

The people in America today are living in clover up to their eyes. A review of the facts outlined in this chapter will open your eyes to the immense possibilities that are in store for you as a salesman.

The old saying states that the optimist is right, and so is the pessimist. The optimist sees things in the light, the pes- simist sees things in the dark. They see things only from different points of view. The optimist sees things as they are, and he is able to establish their proper relations. The pessimist only sees a small part of things; he is unable to establish their true relation. The optimist has knowledge enlightened by facts. The pessimist has information, but it is distorted by ignorance.

There is no logical or common-sense reason for you to be a pessimist when you have such a rich territory to cultivate— open your eyes and look at it.