You do not prepare for charm by having your face lifted, your nose straightened, your forehead widened, inserting a diamond in a front tooth, or putting on a glassy smile. You must prepare on the firm foundation of being yourself. Pre- tense or make-believe is swift and certain death to charm. A piece of glass sparkles more brilliantly then a piece of magnetic iron. The same principle is applicable in human relations. It is a simple matter to attract people by super- ficial amenities, but to influence them to act you must have the power of charm within. A smile may win attention, but it takes the conscious power of charm to obtain results. Do not spend all your time painting the outside of the house; spend more time on the furnishings. It is here that you can practice charm, make the prospect feel at home, and inspire him to do your bidding. Always remember, it is not neces- sary to lick gold to find out whether it is brass.