Someone has said: "Praise is like a diamond. It derives its worth from its scarcity." Praise is one of the greatest motivat- ing forces to attract the prospect. In the Bible is a very vivid story that illustrates the great power of praise. Paul and Silas were unjustly accused, and were cast into prison with- out trial. This did not daunt their spirits. At midnight they
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prayed and sang praises to God. An earthquake came. The prison doors opened. Paul and Silas were free men.
Jesus taught and demonstrated praise. Five thousand hun- gry people stood before him. Five loaves and two fishes were the only available food. What did he do? He did not com- plain. He did not grumble. He blessed the five loaves and two fishes. He thanked God for them. He praised them. The whole multitude was fed, and many baskets of food were left over.
It seems to be an inherent law that you increase whatever you praise. Creation expands to praise. Praise a dog and he is your friend. Praise children and they will glow with joy. Praise your ability with gratitude and you increase the flow of intelligence.
Children like praise, animals like praise and so does the prospect. A little sincere pat on the back fosters good will and, in many cases, contributes to the success and happiness of others. Positive praise feelingly applied is an active prayer. Practice it.
Whatever we praise multiplies. If you are in need of sales, the best way to start the flow of additional sales is to praise that which you have. If you want more sales, start praising the work you are doing. Praise magnifies good qualities and minimizes the bad, if any. Praise is a positive expression of appreciation. It is being glad over the accomplishments of your prospect. It is giving hearty and warm approval to the prospect and his activities. It is letting him know that you are interested in his welfare. It breaks down barriers and lets you in on situations that would not otherwise be pos- sible. Praise may be called the Great Liberator. Therefore, when anyone deserves or earns your approbation, by all means give it. You will encourage him and have a better appreciation of your own qualities. It will definitely increase the power of charm.
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