|
Some say, "Be natural, and you will be charming." This is true, provided the natural tendencies have been thoroughly ascertained and disciplined. Some of these tendencies, if untrained, are likely to hinder the power of charm. The 180 THE SECRET POWER OF CHARM hippopotamus is very natural, but he is by no means as charming as the trained seal. The seal is natural, too, but training has added to his natural qualities certain acquired facilities that endear him to us. The natural thing for anyone to do is whatever has be- come easiest for him to do through habit. Your ability to be natural is no better than the training you have given your habits. If these habits have been formed through the proper training, then they add to charm. Some people are inclined to berate charm as artificial. Every improvement is artificial until intelligent application and experience has made it nat- ural. You learned to walk by artificial means, otherwise you would still be crawling around on the floor. This might be natural for you, but it certainly would not be very charming. Charm is the art of pleasing, and in the field of selling it is most essential. Charm adds to your poise. It cleans and polishes the window of your personality and permits the radiant beauty of your real being to shine through in order to light up the faces of others. Charm is a potent factor of effectiveness. It makes it possible for you to present yourself at all times in the most favorable light. So train and equip yourself in the art and power of charm. It will enrich your culture, increase your personal satisfaction and happiness. It will help you to make the prospect feel that you are ab- solutely dependent upon him for his order, and, strange as it might seem, he will give it to you. Practice the principles of this chapter, and great will be your reward. TWENTY-ONE |
|||
|
