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Wisdom in selling gives you a comprehensive knowledge of all things in their proper nature and relation, and the power of combining them in the most useful manner. Wis- dom guides you, helps you to discriminate, and gives you the proper suggestions. It enables you to regulate and con- trol your conduct in performing the act of selling. It is ap- plying sense to selling at all times. In discussing the wisdom THE PHILOSOPHY OF SELLING 83 of selling, it is always wholesome and refreshing to refer to Solomon and his Proverbs. Proverbs 3:13 says: "Happy is the man that findeth wisdom, and the man that getteth un- derstanding." We all need wisdom, but in selling it is a most valuable asset. It enables you to get beyond the surface of superficial thinking. It qualifies you to get at the source of things, and that source is divine intelligence to guide and direct you. This is the source of creative selling, and by this token the possibilities of selling are as infinite as infinite intelligence and are limited only by your own thinking. We also find in Luke 15:31, "Son, thou art ever with me, and all that I have is thine." As you read the Bible, you will find that it is overflowing with promises of God's inexhausti- ble good for His creation. One great promise is made to man. It is found in the Book of Psalms 36:7-8, and it reads: "How excellent is thy loving kindness, Oh God; therefore the children of men put their trust under the shadow of thy wings. They shall be abundantly satisfied with the fatness of thy house; and thou shalt make them drink of the river of thy pleasures." The only way you can make use of these wonderful promises is by a conscious realization of your oneness with the divine power that creates them for you. God has promised you infinite possibilities, but those pos- sibilities must be realized by you. Then again, in Proverb 4:7: "Wisdom is the principal thing; therefore, get wisdom; and with all thy getting get understanding." Solomon was not talking through his hat. If he were a salesman in America today, there is no doubt that he would lead the selling force. Why? Because he would get at the root of selling. He would uncover and search out his own power of productive and creative thinking and he would apply these to selling. He would know that real crea- tive selling is not shrieking and shouting his wares. He would not use some hackneyed selling phrases or bromidic cliches 84 THE PHILOSOPHY OF SELLING to bombard people into buying something against their will. On the other hand, he would know that creative selling is a science to inform the prospect of a product's specific value to meet a specific need. He would know that creative selling is an art that brings the prospect and the product together; an art that guides the prospect in buying that which he needs to give him complete satisfaction. |
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