The Importance of Instincts


All animals follow their natural instincts, which are spon- taneous impulses moving and prompting them, without rea- son, toward actions essential to their existence, preservation, and development. By adhering to these instincts, they are fed, sustained, and maintained in their natural habitat, and they live a full and complete life.

Birds, too, follow their natural instincts, and they are fed, nourished, and sustained, and directed in what to do and how to do it.

All things in nature adhere to their instincts. To observe the acts of birds, insects, animals, and fish should be a guide and inspiration for every salesman to rely on his own in- stinct.

Observe the robin that built a nest in your backyard, as he goes south in November and returns the following spring. Observe the homing pigeon, shipped a thousand miles away from his home and released. Without compass or chart, he circles a moment and then makes a bee-line back to his home. Observe the salmon, returning after years at sea to the exact river where he was born. Observe a bee, five miles away from its hive (equivalent to one thousand miles for a man) returning laden with its pollen. Observe the horse, keeping on the road the darkest night. Observe the dog, without map, guide, or road sign, scenting his way to a home a thousand miles away. Observe the spider that never had a

156 TURN HUNCHES INTO CUSTOMERS

lesson in architecture or building; its web is one of the most intricate and best constructed houses in nature.

These are only a few examples. The number of things exercising their instinct is as uncountable as the stars. This must prove that God, the Supreme Intelligence of the Uni- verse, works in and through all things, including man.

God knows his business. He makes no mistakes. Every- thing created by Him has an instinct and is given the power to communicate with Him, either by sending or receiving a message. Conventional procedure is an excellent guide, but it can never direct you as wisely and correctly as your in- stinct. "That which each can do best, none but his Creator can teach him." In the distance I can hear a woodthrush. The loud, clear notes are an exquisite arrangement of tone and pitch blending into the concord of sweet sound. It is music at its source. I pause. The woodthrush never had a lesson in voice culture. It teaches a wonderful lesson, and that is to rely upon your own native instinct.

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