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What is charm? It is that invisible, intangible quality ex- pressed in those actions which cast a subtle power that is irresistibly pleasing. It also seems to attract, calm, assuage, placate, and delight. It actually works miracles in the field of selling. Your power to please and your ability to influ- ence is in proportion to the charm you demonstrate as you present your proposition. Every salesman is born with this subtle power. It can be developed to the point where it will embody the same at- tractive qualities which seem to glow in the personalities of others. Can you improve your charm? Yes, like every other quality or attribute of the mind, you can improve it by fol- lowing a few simple rules. 2. |
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