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I felt that a Sales Plan was the means by which I could concentrate all my power and focus all my ability to arrest the attention of the prospect, kindle his interest, stimulate 8 I STUBBED MY TOE his desire, and convince him to act. It would enable me to get results quickly. I also felt that it would mean money to me—and, believe me, it has! When I stubbed my toe, I woke up to the power of creative selling. It has been worth to me many times the inheritance in the dream. It can be worth the same to you, provided you stub your toe—because what am I that you are not? TWO |
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