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The Philosophy of Selling helps you to apply the power of creative selling and raises you above the pattern of your own make. It helps you to examine and appraise the char- acteristics of people and the principles of human nature and conduct, and also teaches you to be flexible and forgiving. It disciplines you to regulate, guide, and control your own conduct to meet all the vicissitudes of life with poise and calmness. It teaches you to control your actions and improve your relationships with others. It helps you to form an in- tegrated and consistent personal attitude towards all phases THE PHILOSOPHY OF SELLING 87 of life. It teaches you how to acquire sound knowledge and how to make wise use of it. It helps you analyze a condition or circumstance and to reason in logical sequence. You can shine with a radiance that compares to the sun. Always remember that when you are selling a good prod- uct that is of benefit to the prospect, nothing can thwart you, nothing can hinder you, nothing can impede you, and noth- ing can stop you. You have the green light with you. You have the great creative force within you now, where you are, ready to go to work for you. Put it in action and go ahead. Lose yourself in the service of others, and you will prove the adage that "he profits most who serves best." ELEVEN |
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