How You Can 'Get the Breaks'


"Breaks" come to those who have an idea and the imagina- tion to develop them. In speaking of "getting the breaks," let me recite a few illustrations of men who used their imagina- tion and "got the breaks."

Asa Candler took an antiquated formula, mixed it with his imagination, and turned it into a world famous drink—Coca- Cola.

Henry Ford captured the idea of cheap transportation, mixed it with his imagination, turned it into a Model T auto- mobile, and built a billion-dollar corporation.

Thomas A. Edison took a tungsten coil, mixed it with his imagination, and turned it into the electric bulb.

Charles Schwab took the idea of steel, mixed it with his imagination, and turned it into the United States Steel Cor- poration.

IMAGINATION YOUR JUNIOR SALESMAN 153

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