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Thus I have revealed to you the psychological attributes of the prospect and have offered five scientific reasons why he buys. These reasons apply to all prospects. With a change of words, you can create a Sales Plan to sell any number of products. With this knowledge you can gain his attention and impel him to listen to your sales story. You can create and build a Sales Plan around your product that will arrest his attention, arouse his imagination, wake up his slumbering want, stir up his latent desire, incite his feeling, and move him to action. Your ability to sell the prospect lies in you. Use it, and sales will follow as night follows day. SIX |
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