|
The Law of Averages operates in all your sales activities. To be conscious of this law is to increase your sales with speed and certainty. The Law of Averages is a definite law that eliminates luck, discards chance, fulfills every require- ment, and affords you a means to reap the rich and full re- ward of its application. "Ignorance of the law excuseth no man" is an old legal maxim applying to the law of the land. To commit a crime with the plea of ignorance does not excuse the offender. The same principle applies to the laws of creation, except these laws are more exacting. To be ignorant of these laws in no way interferes with their operation. The laws are here for us to use and not using them is certainly no fault of the laws. The Law of Averages is a fundamental law of creation. To apply it is to enjoy its rewards. The Law of Averages is expressed no less than three times in the Bible: in the thirteenth chapter of Matthew, the fourth chapter of Mark, and the eighth chapter of Luke. In each of these chapters is found the "Parable of the Sower," which plainly states that the sower must sow his seed before he can expect to reap a crop. Some seed will fall by the way- side, some will fall among thorns, some will fall among the LAW OF AVERAGES CAN DOUBLE SALES 99 rocks, but some will fall upon good ground and bring forth fruit a hundredfold. The secret of the sower is the kind of seed that he sows. The seed must be of good quality in order to take root when it falls on the right soil. That which he reaps will be of the same nature as that which he sows. If he sows wind, he will reap a whirlwind. If he sows sawdust he will reap sawdust. Everything increases after its own kind. As the seed contains all the elements essential to the plant, so must ideas contain all the elements essential to success. You must sow ideas before you can reap a reward. You must give before you can get. So when you sow and when you give, do it freely with no strings to it. As Jesus put it, "Except a kernel of wheat fall into the ground and die it abideth alone. But if it die, it beareth much fruit." You do your part and the seed will do its part. Most of us, most of the time, are thwarted, distracted, and discouraged because we have no definite knowledge of a law on which to expend our efforts. Doubt, uncertainty, and dread creep into our consciousness, and there is a tendency to vacillate from one goal to another and from one interest to another. We end up by being simply bewildered, with a suspicion of being cheated. In applying a fundamental law, do not be anxious or overzealous to change your procedure. Remember that natural laws do not vacillate. The laws that rule the universe are unchangeable. They unfold logically. Observe how logically things in nature grow and develop. Nothing is accidental. They develop in logical sequence and unfold in perfect fruition. The laws of God cannot fail. If they did they would vio- late God's own principles. This is impossible. Does the law of gravitation fail? Drop what you have in your hand and see what happens. This law is constantly on the job even though you are not conscious of it. The laws of physics, the laws of chemistry, the laws of mathematics, or any other 100 LAW OF AVERAGES CAN DOUBLE SALES fundamental laws are constantly available for our use. Some- one may ask what a dozen eggs will cost at six cents each. Instantly, through the laws of mathematics, you multiply 12 x 6 and solve the problem. The moment you are conscious of the law, it is there to meet your need. Thus far, I have given you a practical demonstration of the Law of Averages. I have defined it and have endeavored to interpret it. Now I want to show you how the Law of Averages works for you. The Law of Averages yields results with the same cer- tainty and accuracy as the laws of mathematics, when ap- plied. I not only believe in the Law of Averages and have faith in it, but more than these, I know the Law of Averages operates. When I multiply 6 x 12 I know the result is 72. Faith and belief in the laws of mathematics become ready knowledge. So, too, application of the Law of Averages be- comes ready and usable knowledge the minute it is applied. |
|||
|
