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Table of Contents M an's first teachers were his eyes. He opened his eyes and was delighted with the things he saw. Then he discovered that he had not only an eye to see, but also a brain to interpret. He noted the many changes in nature. Through his observation, he discovered a great law in na- ture, which teaches a valuable lesson in selling. That law is the Law of Repetition. As the Law of Activity is continu- ously and regularly producing action in nature, the Law of Repetition is continuously and regularly repeating these changes. Every day, in the same way, the sun rises in the east and sets in the west with absolute precision. The night follows the day with immutable certainty. The four seasons are consecutively repeating, one after the other, with inex- orable accuracy. The Law of Repetition has been one of the contributing factors in teaching you most of the things that you know thoroughly in life. As an example, when you were a baby it took you quite a long time to learn how to walk. Then you finally learned by the Law of Repetition. You kept repeating the same movement every day. Finally, through experience, you acquired sufficient knowledge and confidence to qualify and perfect yourself in the art of walking. In the beginning it was a very difficult task, but once you acquired the knowl- 55 56 HOW TO PERFECT YOUR SALES PLAN edge and experience of how to walk it became very easy. You learned to talk by the same law. As time went on, to school you went, and again the Law of Repetition became your teacher. Over and over it drilled you in memorizing the ABC's, the multiplication table, and that first poem you recited before the class. The things it taught you are embedded into your consciousness as a part of you. They became regular habits and now their application is natural and easy. |
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