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How can you make an appointment? First: Write the prospect a brief letter. In this letter, state the time you would like to see him and the purpose of the interview. Make the letter brief, but cordial. Here is one that I have used: Dear : On Thursday morning, November 12, 1953, at 10:30, I shall call at your office to explain to you a proposition that I am confident will meet with your approval. Looking forward to the pleasure of seeing you, and with all good wishes for your continued good health and happiness, I am Sincerely yours, This letter will usually get you in. It doesn't say much, but it tells a lot. It tells the prospect that you have a proposition, and it arouses his curiosity, because you tell him that you are confident that it will meet with his approval. After re- ceiving this letter, only a cold-blooded individual could re- fuse to see you without a valid reason. Send your letter at least two days in advance of the time you expect to call on the prospect. Second: Have a mutual friend write on his personal card as follows: "This will introduce Earl Prevette, who has some- HOW TO MAKE APPOINTMENTS 125 thing that you should know about. Signed, Joe Doe." Of course, this form of introduction always admits you. Third: Have a mutual friend introduce you over the tele- phone as follows: "Richard, I am sending over Earl Prevette, a friend of mine, and any consideration you may show him will be highly appreciated." This form of introduction will get you in. These different plans to arrange for an appointment are very good, but the most scientific and most effective way to make an appointment is to make it over the telephone. It is this method that can really put any salesman on the map at any place or at any time, regardless of his product. |
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