How to Get Charged Up and Go Ahead
My good friend Tom Thompson, an electrical engineer for the Philadelphia Electric Company, gave me this definition for an electric battery. "An electric battery," says Thompson, "is a self-contained unit of energy, ready to work." In other words, it is a combination of parts that pro- duce an electric current. To produce efficiently, all the parts of the battery must be kept in good condition. In fact, the slightest impairment of any one of them would interrupt their function and prevent them from producing the current of electricity.
A salesman may be compared to this electric battery. He is a self-contained unit of energy. He is an individual, and as an individual he is not divisible. He is a complete entity, a self-contained unit, made up of three main parts—his phys- ical qualities, his mental faculties, and his spiritual attri- butes—all of which function in a living body. Strict attention and careful consideration must be given to each one of these parts. The physical qualities must be treated with care. The mental faculties must be fed with positive and creative thoughts. The spiritual attributes must be inspired with un- faltering faith. When these three main parts are well fed and well treated, harmony prevails, and the salesman func-
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tions efficiently and effectively to produce an abundance of sales.
It is a simple process to charge up an electric battery, but in the case of the individual it is necessary to follow a cer- tain formula. Therefore, the purpose of this chapter is to offer a few suggestions that will help you to get charged up and go ahead.