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Infuse the spirit of optimism in your selling. It not only lights your way, but it reflects on the prospect. A little light makes a big difference. No matter where you are or what you are selling, the minute you light up your consciousness you light the spot around you. Look for the best, expect nothing but the best, and you will always share the best. Optimism is thinking straight. It is an excellent vaccine to prevent failure. It is maintaining a sense of equilibrium, re- gardless of what happens. It puts in practice an adage of Marcus Aurelius: "Whatever happens at all happens as it should happen." There is an old saying: "When you walk toward the light, the shadows are back of you. When you walk away from the light, the shadows are before you." Practice and demonstrate optimism in your selling, and you will always be walking toward the light. The prospect has troubles of his own and the spirit of optimism often dispels them and places you in the limelight. Therefore, let your light shine. |
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