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Get the right attitude. Flush all negative thoughts and fill your mind with the positive thoughts of love, faith, and good will. Change your attitude and you change your con- ditions. A good attitude is the right "slant" on the thing you are doing, or the thing you want to do. I was educated as a lawyer. But, after my graduation from law school, I decided to enter the field of selling. This changed my attitude, but not my ability. With this change of attitude, I began to ap- ply my ability to selling. In the field of selling I began to analyze human motives, and to uncover the cause that made people act. Selling took on a new meaning. I discovered that it was a definite science combined with a practical art. Sci- ence taught me what to do, and art taught me how to do it. I soon realized that a profession was practicing something that "was," while selling was creating a sale that "was not." With this new, absorbing, exhilarating, inspirational, idea planted into my consciousness, I faced the field of selling with a new zest. I liked the idea of creating, developing, and expanding ideas to help others. It gave me the spirit to sell. GET CHARGED UP AND GO AHEAD 169 I wanted to sell. I did sell. This attitude generates enthu- siasm. The perfection of any business, art, or craft is determined by your attitude. The right attitude toward your job taps a hidden reservoir of knowledge and experience and puts to work every available force to aid you in the accomplishment of your goal. The attitude can be improved by reading good books. Good books are the foundation stones of civilization. Try to concentrate each day on some good book. Doing so will enlarge your capacity to understand and will improve your attitude toward your present occupation. It will inspire you to love your present work. It will generate enthusiasm. |
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