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The Philosophy of Selling trains you to tend and mind your mental garden—to learn to cultivate the idea of living, loving, and sharing, and to develop all your good qualities. As the flowers in the flower garden need constant care and plenty of good soil in which to thrive, so do you need to watch your mental garden. You must uproot the poisonous weeds of selfishness, envy, cynicism, skepticism, jealousy, hatred, distortion, and resentment. These choke the good thoughts. You must learn to cultivate the pure intuitive thoughts of kindness, love, consideration, gratitude, and ap- preciation. There is no one in the world that God loves more than you, so pass this bit of information along to your neigh- bor. You will be surprised at the results it brings. The world you can see and measure provides the physical comforts. The world you can neither measure nor see—the one you must image and feel—makes provision for under- standing, mental enlightenment, and spiritual discernment. You can perceive one with your eyes, but you must perceive the other with thought. When you study something like wisdom, which enlightens spiritually, you seldom grow tired of it. As you wonder with it, muse upon it, reflect upon it, dream upon it, it seems to enlarge your vision and puts you in tune with the infinite. It enables you to direct all your activities in perfect harmony and unity, and supplies intellectual nourishment that brings not only enlightenment, but also peace of mind. It seems that when you embark on a voyage of thought you give your activity an exalted meaning and your job as a salesman a broader understanding. And you return with a cargo not only laden with gold and material provision, but with a re- ward of genuine satisfaction. 86 THE PHILOSOPHY OF SELLING And thus you can realize the value of wisdom and its ap- plication to selling. It enables you to practice the virtues of life. It is a beacon to illuminate your intelligence; it is a diadem to place upon your head. Wisdom makes you earnest, eager, and zestful. Victor Hugo says: "Wisdom is the health of the soul." Socrates says: "Wisdom adorns riches and shad- ows poverty." Aristotle says: "Wisdom is man's best friend." The salesman who practices truth and wisdom in his selling activities can gather honey from even a weed. Thus the Philosophy of Selling teaches a salesman to live every day fully and completely, and this keeps his mind free from worry and a host of mental vagabonds. It teaches him to take everything in his stride. Therefore, the Philosophy of Selling teaches you not to grieve or worry about the things you do not have, but to rejoice and be exceedingly glad about the qualities you do have. By wisdom sales are made, and wealth is won. As you begin to unfold your power to do creative selling, remember with appreciation, one of the most famous verses in the Bible, Corinthians 2:9: "But it is written, eye hath not seen, nor ear heard, neither have entered into the heart of men, the things which God hath prepared for them that love Him." |
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