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In presenting a Sales Plan, I think that it would pay you to take a lesson from the actor. On the stage, on television, on the screen, and on radio, you must have been thoroughly impressed by the correct and precise way in which actors and performers present their lines. They seem to give every sentence, every word, and every gesture its proper place and time. They feel and live their parts right before your eyes, and the strange part is that you live the parts right along with them. Suppose they came on the stage without knowing their lines. Suppose they did not know what they were go- ing to say or how they were going to say it. What do you think their sponsors would do? They would discontinue their services, and, of course, they would be justified. Performers know their lines because they want to please you. By pleas- ing you, they please their sponsors, and their sponsors are the ones who pay them—and pay them well. If it pays these actors and performers to know their lines, it will certainly pay you and me as salesmen. This is the way I felt when I composed the Sales Plan. A |
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